Fast Forward to Spring 2014: The Next Target Collaboration is with PETER PILOTTO

Fresh from the success of Sunday's release of 3.1 Phillip Lim for Target, it was announced on Monday that the next designer collaboration will be with PETER PILOTTO.  Designers Peter Pilotto and Christopher De Vos, the masterminds behind the brand PETER PILOTTO, announced during their show at London Fashion Week, that they are indeed the next designers to link up with Target. 

Not yet on Americans' fashion vocabulary, but celebrities are leading the way in making the designer duo known to us Americans.  Just some of the celebs sporting their gear are Kerry Washington, Kristen Stewart, Miranda Kerr, Kate Bosworth, Sienna Miller and Emma Watson.  You can easily spot a PETER PILOTTO design on the red carpet, with bold colors and unique graphic prints, it is no wonder that celebrities are wearing their designs for events -- IT GETS NOTICED.  

 

As you can imagine, this is the perfect collab for Spring.  PETER PILOTTO for Target will hit the stores and Online on February 9, 2014.  The collection will feature nearly 70 items that includes women's apparel, swimwear and accessories.  What's most exciting is that most of the 70 or so items in this collection are under $60.  Separates, dresses and swimwear are priced between $14.99 to 79.99 while the accessories are priced between $16.99 to $39.99.  Expect the color scheme in cool blues and greens and warm reds and oranges.  The following teaser video gives a hint of what we might see in February.



The video is a little eerie.  It reminds me of the marketing tactics behind the success of the movie "The Blair Witch Project."

Another exiting feature of this collab is that it will have a wider international presence due to a special partnership with British Online site and purveyor of luxury and great fashion, NET-A-PORTER.COM, which delivers to more than 170 countries.  This is great news to those outside of the U.S. to which Target.com does not deliver to.  Also available on February 9th, NET-A-PORTER will carry a curated assortment of the collaboration.  

To get more of an idea of the PETER PILOTTO aesthetic, check out their Spring 2014 collection from Style.com.